

The way to do this is through a process called Search Engine Optimation or SEO in short. What you want is to appear in the top five positions of the Google search results for search terms related to your products or services. While this is one way to get free traffic from Google, it’s not enough. When you build a website and publish it online, Google will soon index it and show it high in the results when users search for your brand name or website URL. The first way to get free exposure on Google is to rank high on the organic search results for keywords besides your brand name.
